demon slayer festival EVENT • FAN ACTIVATION • PRODUCTION • set design • amplification Year 2022 Role in project event Clients panini ABOUT THE PROJECT A final celebration for Demon Slayer. To celebrate the release of the last volume of the manga Demon Slayer in France, we organized a festival [...]
KAGURABACHI EVENT • licensing • PRODUCTION • AMPLIFICATION Year 2025 Role in project event Clients kana ABOUT THE PROJECT IMMERSIVE KAGURABACHI LAUNCH: HYPE NOTICE LEADS THE CAMPAIGN A STRATEGIC ACTIVATION FOR A HIGHLY ANTICIPATED MANGA For the launch of the new manga Kagurabachi, Kana Editions partnered with Hype Notice, a [...]
DAN DA DAN CAFÉ BY ADN: THE IMMERSIVE POP-UP THAT GATHERED 2,000 FANS IN PARIS EVENT • COLLABORATION • FAN ACTIVATION • PRODUCTION Year 2025 Role in project event Clients crunchyroll When an anime becomes a global cultural phenomenon, content alone is no longer enough. The experience has to extend [...]
MASHLE X CÉDRIC GROLET COLLABORATION • LICENSING • AMPLIFICATION Year 2024 Role in project brand matchmaking – influence – marketing Clients crunchyroll ABOUT THE PROJECT When Japanese manga meEtS French haute- pâtisserie. For Crunchyroll, we conceived a collaboration between acclaimed French chef Cédric Grolet and the hit manga Mashle to [...]
FINAL FANTASY XVI x PIÈCES UNIQUES by SÉBASTIEN ABDELHAMID EVENT • LICENSING • FASHION • EXPERIENCE Year 2022 Role in project event – MARKETING – Brand matchmaking Clients square enix ABOUT THE PROJECT A Paris Fashion Week crossover of couture and gaming To celebrate the long-awaited launch of FF XVI, [...]
FC METZ X KAPPA by SÉBASTIEN ABDELHAMID COLLABORATION • LICENSING • EXPERIENCE • VIDEO PRODUCTION Year 2024 Role in project JERSEY DESIGN – STORY TELLING – MARKETING Clients FC METZ – KAPPA ABOUT THE PROJECT A football jersey transformed into a cultural statement We collaborated with FC Metz and Kappa [...]
ASICS x NARUTO SHIPPUDEN COLLABORATION • LICENSING • EXPERIENCE • AMPLIFICATION Year 2022 – 2023 Role in project DESIGN – STORY TELLING -MARKETING Clients asics ABOUT THE PROJECT An iconic two-year collab bridging sneaker culture and anime fandom Designed by Sébastien Abdelhamid, the Asics x Naruto Shippuden collab became a [...]