When an anime becomes a global cultural phenomenon, content alone is no longer enough. The experience has to extend beyond the screen — into a place where the community can gather, live the series, and share it.
That is what Hype Notice designed and produced with ADN (Animation Digital Network) and Crunchyroll in June 2025: the very first DAN DA DAN pop-up café in France, set up for three days in the heart of Paris’s 11th arrondissement to mark the launch of the anime phenomenon’s Season 2.
Adapted from Yukinobu Tatsu‘s cult manga, serialised in Weekly Shōnen Jump+ since 2021, DAN DA DAN has rapidly become one of the most anticipated anime of its generation. Blending supernatural action, deadpan comedy and teenage romance, the series was produced by the acclaimed studio Science SARU — known for its work on Devilman Crybaby and The Heike Story.
In France, distribution across ADN, Crunchyroll and Netflix propelled the series into phenomenon status. Season 2, scheduled for release on July 3, 2025, had generated massive community anticipation well before its arrival. For ADN and Crunchyroll, the challenge was clear: turn that anticipation into a shared cultural moment.
From June 13 to 15, 2025, Hype Notice transformed a temporary space in Paris’s 11th arrondissement into DAN DA DAN territory. Access was free upon registration — and every slot was booked within hours.
Across just three days, the pop-up welcomed over 2,000 visitors for an experience designed as a full immersion into the series’s universe. Several themed spaces structured the journey:
Every detail — from menu items to decor — was crafted so fans could experience the series without rupture. That coherence is what turns a promotional event into a lived moment: shareable, memorable, defining.
The event was covered by France’s leading anime and pop culture outlets — including Le Clarieur Fnac, Manga Clic, Geek Generation, GeekNPlay, Game Cover, média+ and Satellifacts — confirming DAN DA DAN’s status as a strategic licence for the French anime market.
Beyond press coverage, fans themselves drove massive organic relay across Instagram, TikTok and X — generating the kind of organic visibility Hype Notice designs into every scenography: a venue conceived to be “instagrammable” by structure, where every space becomes a content opportunity for the community.
This is the signature of the activations we build: turning every visitor into a media multiplier.
The DAN DA DAN pop-up café reflects a mechanic Hype Notice has been refining since 2018: for anime streaming platforms like ADN, Crunchyroll and Netflix, turning a licence into a physical community moment is a far more powerful engagement lever than a standard digital campaign.
Three reasons. First, the anime fan is an experience fan — they don’t just want to watch, they want to live the series. Second, a physical event generates user-generated content of considerable value: every visitor produces photos, stories and videos that amplify reach far beyond attendance. Third, a well-designed pop-up strengthens platform attachment: it associates ADN or Crunchyroll with a positive, tangible experience — exactly where competitors remain confined to the screen.
For ADN, which has held DAN DA DAN’s EMEA distribution rights since spring 2024, this pop-up was a strategic investment ahead of Season 2. For Crunchyroll, the broadcast partner, it was an opportunity to galvanise the French community around a flagship licence. For both, the results exceeded expectations: fully booked within hours, 2,000 visitors over 3 days, comprehensive media coverage.
The DAN DA DAN pop-up café is part of a broader portfolio of anime activations that Hype Notice designs and produces for the biggest licences on the French market — from the Posuka Demizu masterclass at the BnF to the Jujutsu Kaisen escape game and the Demon Slayer Festival.
On this project as on every other, Hype Notice owned the full chain:
This 360° positioning — strategy, creative, production and amplification — is what distinguishes Hype Notice from traditional event agencies. We don’t decorate spaces. We build cultural moments that turn communities into advocates.
👉 Launching an anime licence in France or across Europe? Get in touch.