FINAL FANTASY XVI x PIÈCES UNIQUES by SÉBASTIEN ABDELHAMID

EVENT • LICENSING • FASHION • EXPERIENCE

Year

2022

Role in project

event - MARKETING - Brand matchmaking

Clients

square enix

ABOUT THE PROJECT

A Paris Fashion Week crossover of couture and gaming

To celebrate the long-awaited launch of FF XVI, we partnered with Square Enix and French luxury label Pièces Uniques for a one-of-a-kind Paris Fashion Week event.

Curated by our co-founder and Edmond Luu, the evening unveiled fashion pieces inspired by the game, blending couture with gaming mythology.

Over 500 guests attended, experiencing an immersive night that included a live DJ set, a clothing exhibition, a photobooth, and exclusive access to the FF XVI demo.

The event was a cross-industry success, generating social media buzz for its bold creative direction and cultural fusion.