We collaborated with FC Metz and Kappa on the club’s third jersey, designed by Sébastien Abdelhamid. Inspired by Metz’s architecture and the Lorraine Cross, the design merged heritage with modern identity, carrying Sébastien’s name on the jersey itself. 

Beyond design, we orchestrated the full communication rollout: from a retro PES-inspired teaser to a spectacular cathedral mapping reveal. The project achieved record sales for Ligue 2 and was widely covered in national media, reinforcing both the club’s cultural relevance
and the creative authority of our co-founder.