We told you about the release of the 𝐍𝐚𝐫𝐮𝐭𝐨 𝐱 𝐀𝐬𝐢𝐜𝐬 sneakers by Sébastien-Abdelhamid Godelu, but do you know how we announced their arrival in the United States?

This country is a leader in the field of pop culture, whether it’s in cinema, comics, sneakers... or TV series! And among American TV shows, there is one (among the best) that speaks to us a lot: 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐁𝐚𝐝.

That's why we created this trailer with 𝐭𝐡𝐞 𝐒𝐚𝐥𝐚𝐦𝐚𝐧𝐜𝐚 𝐛𝐫𝐨𝐭𝐡𝐞𝐫𝐬, 'The Cousins' as they are called in the series, replacing their iconic shoes from the show with the Naruto x Asics sneakers by Sébastien Abdelhamid.

Sébastien Abdelhamid's idea here was to blend two elements of pop culture, easily recognizable by American culture, while staying true to the sneakers and their references: the American TV series culture gradually giving way to Japanese anime.