DAN DA DAN CAFÉ BY ADN: THE IMMERSIVE POP-UP THAT GATHERED 2,000 FANS IN PARIS EVENT • COLLABORATION • FAN ACTIVATION • PRODUCTION Year 2025 Role in project event Clients crunchyroll When an anime becomes a global cultural phenomenon, content alone is no longer enough. The experience has to extend [...]
FINAL FANTASY XVI x PIÈCES UNIQUES by SÉBASTIEN ABDELHAMID EVENT • LICENSING • FASHION • EXPERIENCE Year 2022 Role in project event – MARKETING – Brand matchmaking Clients square enix ABOUT THE PROJECT A Paris Fashion Week crossover of couture and gaming To celebrate the long-awaited launch of FF XVI, [...]
ASICS x NARUTO SHIPPUDEN COLLABORATION • LICENSING • EXPERIENCE • AMPLIFICATION Year 2022 – 2023 Role in project DESIGN – STORY TELLING -MARKETING Clients asics ABOUT THE PROJECT An iconic two-year collab bridging sneaker culture and anime fandom Designed by Sébastien Abdelhamid, the Asics x Naruto Shippuden collab became a [...]