BREAKING BAD X NARUTO SHIPPUDEN

We told you about the release of the 𝐍𝐚𝐫𝐮𝐭𝐨 𝐱 𝐀𝐬𝐢𝐜𝐬 sneakers by Sébastien-Abdelhamid Godelu, but do you know how we announced their arrival in the United States?

This country is a leader in the field of pop culture, whether it’s in cinema, comics, sneakers... or TV series! And among American TV shows, there is one (among the best) that speaks to us a lot: 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐁𝐚𝐝.

That's why we created this trailer with 𝐭𝐡𝐞 𝐒𝐚𝐥𝐚𝐦𝐚𝐧𝐜𝐚 𝐛𝐫𝐨𝐭𝐡𝐞𝐫𝐬, 'The Cousins' as they are called in the series, replacing their iconic shoes from the show with the Naruto x Asics sneakers by Sébastien Abdelhamid.

Sébastien Abdelhamid's idea here was to blend two elements of pop culture, easily recognizable by American culture, while staying true to the sneakers and their references: the American TV series culture gradually giving way to Japanese anime.

NARUTO ARRIVES IN THE HIDDEN VILLAGE OF…LOS ANGELES

After a resounding success in Europe, quickly out of stock exclusively in the Courir boutiques but also online, the Naruto x Asics by 𝐒𝐞́𝐛𝐚𝐬𝐭𝐢𝐞𝐧 𝐀𝐛𝐝𝐞𝐥𝐡𝐚𝐦𝐢𝐝 pair of sneakers arrives in the United States, through the front door of Los Angeles.

Inspired by the legendary battle between Naruto and Pain, the pair was marketed exclusively via our partner 𝐇𝐘𝐏𝐋𝐀𝐍𝐃 and their boutique in Little Tokyo, LA.

Thanks to our partners and everyone who came out to cop the pair, the welcome and respect were beyond our expectations.

Thank you for making these projects possible, and see you soon for a new collaboration !

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