FC METZ X
SÉBASTIEN ABDELHAMID
EVENT LICENSING VIDEO PRODUCTION
WE HAD THE HONOR OF COLLABORATING WITH FC METZ ON THE DESIGN OF THEIR THIRD JERSEY, A PROJECT THAT EMBODIES OUR CREATIVE APPROACH AND DEEP CONNECTION TO LOCAL HISTORY AND CULTURE. INSPIRED BY METZ’S ICONIC ARCHITECTURE AND THE LORRAINE CROSS, WE CRAFTED A DESIGN THAT REFLECTS THE CITY’S SOUL WHILE STAYING ROOTED IN ITS HERITAGE. BEYOND THE DESIGN, WE MANAGED THE ENTIRE COMMUNICATION STRATEGY, FROM THE TEASER AND REVEAL TO THE FULL PROMOTIONAL CAMPAIGN.
FC METZ KAPPA 2024
TEASING
REVEAL
TO ANNOUNCE THE COLLABORATION, WE CRAFTED A TEASER INSPIRED BY THE ICONIC PES 6, WIDELY REGARDED AS THE BEST INSTALLMENT IN THE PRO EVOLUTION SOCCER SERIES AND BELOVED BY FOOTBALL FANS AROUND THE WORLD.
WE INTEGRATED THE NEW THIRD JERSEY INTO THE GAME, RECREATING THE FC METZ TEAM WITH A RETRO FLAIR.
THIS APPROACH NOT ONLY SHOWCASED THE JERSEY’S DESIGN BUT ALSO RESONATED DEEPLY WITH FOOTBALL ENTHUSIASTS.
FOR THE REVEAL, WE ORCHESTRATED A TRULY UNIQUE AND UNFORGETTABLE EVENT IN PARTNERSHIP WITH THE CITY OF METZ.
WE CREATED AND PROJECTED A MASSIVE MAPPING DISPLAY ONTO THE ICONIC SAINT-ÉTIENNE CATHEDRAL IN METZ. THIS WAS NOT JUST A DIGITAL MOCKUP BUT A LIVE, PUBLIC EVENT DESIGNED TO BRING TOGETHER FANS AND CITY RESIDENTS IN CELEBRATION.