GHOST CAT ANZU
EVENT AMPLIFICATION
TO CELEBRATE THE RELEASE OF THE MOVIE ANZU GHOST CAT, WE LAUNCHED A SOCIAL MEDIA CAMPAIGN TO PROMOTE IT. FIRST, WE SELECTED FOUR CONTENT CREATORS BASED ON THEIR POPULARITY AND AUDIENCE, WHO SHARED SPECIALLY DESIGNED CONTENT ON THEIR PLATFORMS TO INVITE THEIR FOLLOWERS TO DISCOVER THE FILM. THEN, SEVERAL INFLUENCERS WERE INVITED TO THE PREMIERE IN A PRIVATE THEATRE, WHERE THEY SHARED THEIR IMPRESSIONS ON SOCIAL MEDIA.