To mark 10 million volumes sold in France, we teamed up with Brainwash and publisher Ki-oon to create an unforgettable tribute to My Hero Academia. We installed a four-meter-tall manga volume on the Trocadéro, facing the Eiffel Tower, turning Paris into a stage for the franchise’s success.

The activation included an exhibition of original pages, exclusive merchandise, and a special interview with creator Kohei Horikoshi — offering fans a once-in- a-lifetime cultural celebration at the heart of the capital.