At Lacoste Arena, the brand’s flagship on the Champs-Élysées, we curated and designed the Guest Room, a space at the heart of the store.
Imagined as a gallery and artist studio, it was created to be accessible to all, free of charge, and constantly evolving through workshops, activations and cultural programs.

We collaborated with four international artists to build a monumental crocodile installation at the center of the space. More than a retail environment, the room embodies Lacoste’s ambition to merge sport, culture and creativity in an open, premium and inclusive way