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Dragon Ball: Sparking! Zero

EVENT • PRODUCTION • AMPLIFICATION

Year

2024

Role in project

event

Clients

bandai namco

ABOUT THE PROJECT

AN EPIC DIVE INTO THE DRAGON BALL UNIVERSE FOR THE LAUNCH OF SPARKING! ZERO

A UNIQUE CELEBRATION FOR A GAME THE COMMUNITY HAS BEEN WAITING FOR

To celebrate the early release of Dragon Ball: Sparking! Zero, the first game in the Budokai Tenkaichi series in 17 years, Hype Notice, in partnership with Brainwash, created a spectacular event in the heart of Paris on October 10, 2024.

The iconic venue La Machine du Moulin Rouge was transformed into an ultra immersive dojo where Japanese pop culture met the vibrant French creative scene.

This initiative perfectly illustrates a creative brand activation, designed to deliver total immersion while strengthening the emotional connection between the Dragon Ball franchise and its global fan community.

GAMEPLAY, IMMERSION AND NOSTALGIA COMBINED

Attendees had the exclusive opportunity to play Sparking! Zero on free access gaming stations. Dozens of players jumped into intense battles, rediscovering the fast paced gameplay that defines Dragon Ball fighting games.

Thanks to immersive stage design, fans experienced the revamped gameplay while reconnecting with the legendary sensations of the Budokai Tenkaichi series.

The event successfully brought together multiple generations of Dragon Ball fans, blending modern gameplay innovation with the nostalgia of a cult franchise.

A PRESTIGIOUS GATHERING OF POP CULTURE AND ENTERTAINMENT FIGURES

The success of the event was also driven by the presence of influential personalities from gaming, pop culture and entertainment.

Among them:

  • Sébastien Abdelhamid – 743K followers – renowned cultural journalist and TV host

  • La Fouine – 2.5M followers – iconic French artist and manga enthusiast

  • Kevin Tran – 2.3M followers – major YouTube figure in the French geek culture scene

Their social media content (stories, posts and reels) helped generate significant buzz around the event, further amplified through Bandai Namco Europe and Crunchyroll France.

A STRONG SUCCESS FOR THE BRAND ACTIVATION

With more than 3 million copies sold on the first day and very positive feedback (score 83 on Metacritic and “Very Positive” reviews on Steam), Dragon Ball: Sparking! Zero has established itself as one of the biggest gaming launches of late 2024.

This commercial success highlights the effectiveness of immersive marketing strategies designed by Hype Notice, capable of turning a game launch into a powerful community driven event.

HYPE NOTICE EXPERTISE SERVING JAPANESE POP CULTURE

This event perfectly showcases Hype Notice’s expertise in major entertainment license activations.

As a creative agency, marketing agency and communication agency specialized in pop culture, we turn every launch into a powerful emotional experience.

From licensing strategies to digital influence and viral marketing, our approach always places communities at the heart of the brand experience.