• Main office

  • 35 rue de Clichy
    75009 PARIS

KAGURABACHI

EVENT • licensing • PRODUCTION • AMPLIFICATION

Year

2025

Role in project

event

Clients

kana

ABOUT THE PROJECT

IMMERSIVE KAGURABACHI LAUNCH: HYPE NOTICE LEADS THE CAMPAIGN

A STRATEGIC ACTIVATION FOR A HIGHLY ANTICIPATED MANGA

For the launch of the new manga Kagurabachi, Kana Editions partnered with Hype Notice, a creative agency specialized in pop culture marketing, to design a high impact promotional campaign.

The goal was to transform a traditional manga release into a memorable, immersive and viral experience, capable of pushing the title to the center of online trends.

During a weekend near Marseille, ten carefully selected influencers — including Papesan (700K followers) and Mademoiselle Soso (150K followers) — were immersed in the manga’s universe through a series of custom activities:

  • cutting braided ropes with a sword

  • a sushi making workshop

  • personalized katana gifts

Each activity was designed to generate engaging social media content while strengthening the connection between the audience and the manga’s universe.

A COMMUNITY EVENT FOR MANGA FANS

To amplify the campaign’s reach, Kana Editions and Hype Notice organized an exclusive launch party bringing together influencers, journalists, manga fans and publishing professionals.

The event featured several immersive experiences:

  • a Japanese inspired buffet

  • a traditional sword forging demonstration

  • a claw machine filled with exclusive Japanese merchandise

  • scenography inspired by the Kagurabachi universe

The evening created a strong community moment while generating significant visibility on social media platforms.

KAGURABACHI: THE NEXT GLOBAL MANGA HIT?

Launched in September 2023 in Weekly Shōnen Jump, Kagurabachi, created by Takeru Hokazono, quickly became a global manga phenomenon.

With more than 2.2 million copies printed by May 2025, a nomination at the Next Manga Awards 2024, and praise from Masashi Kishimoto, the creator of Naruto, the series is widely considered one of the most promising new manga titles.

Recognizing this momentum, Kana Editions partnered with Hype Notice to orchestrate a campaign matching the scale of the growing hype.

HYPE NOTICE: EXPERT IN POP CULTURE LAUNCHES

This project perfectly illustrates how Hype Notice, as a creative agency and marketing agency specialized in pop culture, transforms a product release into a large scale media event.

With expertise in:

  • licensing

  • brand activation

  • influencer marketing

  • immersive events

the agency creates campaigns that connect communities through powerful storytelling and cultural experiences.