For the launch of the manga Wild Strawberry, we imagined alongside Crunchyroll an immersive campaign where nature gradually takes over the city. The story began with a teaser film showing plants infiltrating urban spaces, before extending to social platforms through an influencer activation involving 30 content creators, each receiving a bespoke press kit combining a wild bouquet and a copy of the manga.

The launch continued with an immersive event near the Champs-Élysées, featuring an exhibition of key scenes and a floral-inspired experience. The campaign concluded with a large-scale public installation at Châtelet–Les Halles, where a monumental floral sculpture brought the character Kayano to life — a symbol of an ecosystem reclaimed by nature in the heart of the city.