On April 15, we had the pleasure of organizing a unique event at the Café Richelieu inside the Louvre Museum to launch the collaboration between UNIQLO and the beloved character Doraemon.


From 12:30 p.m., the venue turned into a vibrant meeting point between Japanese culture and contemporary creativity.

The program included a masterclass hosted by Jérôme Lachasse (BFM TV) and Christel Hoolans (Director of Editions Kana), offering guests an inspiring deep dive into Doraemon’s global impact and cultural legacy.


The experience was elevated by a refreshing buffet and the presence of passionate content creators who brought the event to life with energy and enthusiasm.