GLÉNAT MANGA — BERSERK

EXPERIENCE • COLLABORATION • FAN ACTIVATION • PRODUCTION

Year

2025

Role in project

event

Clients

GLENAT

ABOUT THE PROJECT

FORGING THE LEGENDARY Dragon Slayer sword INTO REALITY

To honor the legacy of Kentaro Miura’s manga Berserk, we conceived and produced the first official replica of Guts’ legendary Dragon Slayer sword. Partnering with artisans and cultural collaborators, we combined craftsmanship with immersive storytelling to create a unique fan experience.

The project came to life on the forecourt of Paris Saint-Lazare train station, transformed into a medieval village with a forge, live activations and exclusive Berserk editions. Content creators and fans gathered to witness the reveal, turning a “crazy idea” into a cultural moment that celebrated one of manga’s most iconic works.