To celebrate the milestone of 10 million copies sold in France, publisher Ki-oon set out to give My Hero Academia a tribute worthy of its impact. Our challenge was simple: make the series visible at the scale of its success.

So we took the story to one of the most iconic stages in the world. On the Trocadéro, facing the Eiffel Tower, a four-meter-tall manga volume rose above Paris — turning a publishing achievement into a powerful, symbolic moment in the city’s landscape.

The experience unfolded beyond the installation. Original pages were exhibited, exclusive merchandise brought the universe to life, and a rare interview with creator Kohei Horikoshi gave fans an intimate connection to the series. What began as a sales milestone became a shared cultural celebration, right at the heart of the capital.