To introduce Arknights: Endfield to European audiences ahead of its release, we imagined an immersive brand experience at Gamescom 2024. From concept to execution, we designed and managed a dedicated booth that brought the game’s universe to life on the show floor.

The space quickly became a point of attraction, welcoming over 5,000 visitors — including 3,000 players who discovered the exclusive demo firsthand — helping build anticipation and early credibility around the title.

Beyond the physical experience, the activation extended through a curated network of content creators invited to share the moment with their communities worldwide, ensuring the launch resonated far beyond the convention itself.