For Crunchyroll, we conceived a collaboration between acclaimed French chef Cédric Grolet and the hit manga Mashle to mark the series finale. Reimagining the manga’s iconic cream puff as a limited-edition pastry, the collaboration brought together haute pâtisserie and Japanese pop culture in an unexpected crossover.

Beyond the creation itself, we amplified the launch across press and fan communities, turning a one-off culinary idea into a true cultural moment. The collaboration sparked widespread buzz among both manga fans and food media, extending the impact far beyond the pastry itself.