Ever wonder how many people have “checked in” on your partner’s private parts before you did?
Playing off Facebook’s popular “check in” feature, the Finnish advertising agency McCann Worldgroup Helsinki has created two promotional video campaigns (one for men and one for the women) for an ongoing sex safety campaign for the HIV Foundation/AIDS Council of Finland.
Both ads feature a typical bedroom sex scene, but right before each person removes their underwear, a check-in icon appears on screen, along with the number of people each person has slept with. The campaign is focused on raising awareness for safe sex and encouraging people of all ages to use condoms.
Using popular online apps to grab the viewers’ attention is nothing new for both the campaign and ad agency, McCann Worldgroup Helsinki. In February, the campaign placed Google Places graphics on private parts, to again raise awareness for HIV/AIDS in Finland.