The LACOSTE LAB revives the tradition of innovation, an integral part of the brand’s DNA. Besides being a tennis champion, René Lacoste was also a great inventor and designer. In addition to the famous L.12.12 polo shirt he invented and designed for his own comfort and efficiency on court, he also created technical and revolutionary tennis rackets, balls, golf clubs and golf bags as well as the first ever tennis-ball throwing machine. The artifacts produced by the LACOSTE LAB naturally build a bridge between the brand’s heritage and its future.
The LACOSTE LAB projects the brand into the future and continues to give LACOSTE a competitive edge. It prepares for tomorrow by identifying products which could potentially represent the future of the brand. ‘By seeking new materials and new designs, the LACOSTE LAB expands the ways in which LACOSTE expresses itself and boldly takes the crocodile into fields which it has yet to venture’, explains LACOSTE Design Director Christophe Pillet, who spearheads the LACOSTE LAB project.
The LACOSTE LAB products are the results of collaborations between LACOSTE and key experts in their respective fields. GPA Design (FR) executed the moto helmet in carbon, available in S, M, L and XL sizes. In short, the LACOSTE LAB is at the intersection of cutting-edge design and technological innovation.
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